How can you sell more art?
There are several industry-standard practices from which you can base yourself to price your art; the reality of this subject is that you first need to know where you stand in relation to your market. If this is the first time you are considering selling some art. Here are 3 things to consider that will shed some light on why your art is not selling and what you can do to figure out how to sell more art.
1. Your market might be already saturated and your prices too high.
If you are painting subjects and styles that are similar to your competitors with years of experience, there is a good chance that it will take longer for you to sell your work. Simply put you need to prove your worth and wait your turn. like it or not every industry has a ladder and as romantic as it may be, the overnight success theory just isn’t worth dreaming about. Put in the hours, do your research, price yourself in relation to your market to encourage people to support you and build your reputation. In the early stages of your career, you need to move your stock to keep evolving and learning.
2. Miss evaluating your talent by showing your work to the wrong audience.
Consider showing a few paintings to a variety of people. Friends and family are a good starting point. The more you can speak to people about your work the more you will learn about pricing. Informal conversations are also likely to give you a good indication of what the paintings’ true value is.
They do not want to offend you or want to encourage you with a high evaluation. More often than, not they are simply unaware of the art market.
Try asking people in your workplace or members of the local community. Find an artist who you admire and ask them for advice. You will find that everyone has their own way of evaluating the price of art and the prices will vary sometimes in your favor and other times to your disappointment. Put a price that sits in the middle as a safe zone and start from there. If you remain consistent with your art prices, then buyers will know what to expect and be more likely to make a purchase that is reasonable.
3. Price your work in relation to how unique it is.
Generally speaking, any artwork that is perceived as unique, original, one of a kind, will almost always have more value than a piece of art that is perceived as accessible by many. when pricing your work do ask yourself; How can you sell more art by being authentic?.
How unique is my work?
Can someone find a painting similar to yours easily? Does another artist paint in a similar style to what I have created? Understanding the difference between being a great technician or an independent thinker will give you the edge you need to set yourself apart and convert more sales.
There are plenty of textbook formulas to calculate the pricing of your art, you can find them on Google. Don’t fall into those traps by following the rules to the letter. Rather consider your audience because they are the ones who will consider your work when they compare where you are in relation to your competitors. Take your time to get your prices right and avoid the inconsistencies of price fluctuation and confusing your buyers. I hope this has helped you to understand how you can sell more art.
If you would like more advice on this subject then simply leave a comment or send me a message.